Competitors Bidding On Branded Terms

Competitors Bidding On Branded Terms. Let's say you did a search for your brand and saw your competitor listed first in the paid search results. After all, if someone is typing in a competitor's business name.

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When done correctly, bidding on competitors' brand terms can provide a nice boost to your online advertising performance. Advertisers weigh the pros and cons of bidding on their brand keywords and competitor terms. The phrase "competitor bidding" refers to bidding on another company's branded terms.

Bidding on competitor keywords may lower your Quality Scores and force you to pay more for these terms.

The phrase "competitor bidding" refers to bidding on another company's branded terms.

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These types of keywords are attractive for the following reasons Competitors are going to bid on your brand, especially if your brand is big enough. In pay per click marketing, we're commonly presented with a dilemma when clients ask to run competitor campaigns. Suggesting competitor terms was a regular practice at Google until it became a legal issue.

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