Competitors Reaction
Competitors Reaction . Reactions represent the corresponding response taken by a rival firm. If a company implements a new product or price. All competitors may act alike or. MRW I accidentally use Icy Hot instead of shampoo. Reactions represent the corresponding response taken by a rival firm. We suggestthatestablishedcompetitors may respond to entryby cuttingback resourcesdevoted to a market. It is important to consider the competitors' reactions, responses and capacity to react and its impact while choosing a strategic alternative. The results suggest a dominance of internal and custome r Reactions may be strong and aggressive (for instance reducing prices further when price cuts have been initiated by a company) if the competitor is the market leader, or an aggressive challenger. The competitive dynamics model looks at both the firm initiating a competitive move as well as the reacting rival firm. Competitors also worry about the change of price in...