Competitors Name
Competitors Name . Creating search-optimized pages for competitor names is a completely legitimate, and highly effective, digital marketing tactic. SpyFu - Search for any competitor domain name and you'll see every place it has shown up in. To bid, or not to bid (on competitors' brand names). First, let's talk about the pros of the situation. The Pros of Bidding on Competitor Brand Names. If anything, it can get you in trouble with said competitors or, far worse, with the search algorithm itself. Your competitor likely saw that no one (including you) was bidding on your brand name, so it took advantage of the opportunity to pay a higher cost-per-click (CPC), to siphon valuable leads away from. However, long as you're using competitors' names in AdWords text in their original context, as In short, the legality of using competitors' names in AdWords is questionable. Using your competitors' brand names to your campaign's advant...